Build a brand not just a business

Understand and promote what your business stands for by developing key business statements.

Always keep an eye on the future.

Although you may be the driving force or “voice” of your company at the outset, it is worth having a trained eye on your business goal. Is it to make a big profit and then sell, is it to build something for your children’s future, is it to buy into a competitors or aligned business to yours? It ensures you are not wasting time talking to the wrong person.

Be aware of any shortcomings in your logo, typeface use, business name, supporting images and your strap line to ensure you are not representing a home spun character.

If you are not confident about identifying this aspect of your business itself, out source to experts.

Having an idea of where you’re going will probably identify that your business is the voice and that you cannot be the commodity without whom it cannot function, so build a brand that will become your future commodity for growth.

Ensure imagery, logo use, style and commentary is consistent. Customers need to see that they too will be delivered the same consistent approach.

Ensure your whole team is fully aware of what the company stands for, talks in the same voice and writes in the same manner.

Employ people who are passionate about what they do. Not every job is exciting, but then not everyone has the same needs or desires, employ those that the role suits.

Ensure you know your staffs strengths and use them accordingly. All too often business leaders do not use the advocates that are right beside them, enthuse others to become true ambassadors for your business.

Prepare for change

Put in place objective, clear measurement tools at the outset of any marketing activity so that you can consider what has worked over time. Without clear identification of success or failures, you will simply go on wasting time and energy in the wrong places. So…

  • Ask customers how they found you and listen to feedback – or ignore it at your peril.
  • Use Google Analytics to identify peaks and troughs of website activity, search terms and audience location.
  • Use integrated marketing reporting tools for e-shots.
  • Use unique codes; vouchers, QR codes, landing pages or telephone numbers so that you can measure promotional results.

To learn more on how we may help, give us a call and tell us a little about your business or email Get in touch to learn more about  free workshops available in your area.