There’s frequently somebody missing in marketing meetings.

And that person is fundamental to business success, and by ignoring them you risk everything.

Plus, by ignoring them you risk doing the same thing over and over again.

So who is this person?

He is your existing customer.


Yep. Every day, we come across businesses chasing new customers without them ever thinking about how they could or should be serving those already known to them.

So often businesses want to keep up with marketing trends or they see the need to prioritise new marketing activity over old when in actual fact the tried and trusted relationships have already been built up, they just haven’t stayed in touch very well.

So put your existing customers at the heart of everything you do, and ensure that marketing activity reflects this either by rewarding loyal customers, staying in touch via news bulletins, running social media platforms or holding events to name a few.

If struggling to think of ways to develop this, try putting yourself in your customer’s shoes and plot their journey at each step of both the buying process and then in the after sales service. This may help discover innovative ways to stay in touch or ways to improve, your service standards so that you stay one step ahead of your competition. Big corporations are really turning their attention to this marketing tool, and as a small business, you have just as much opportunity.

Basically, that’s it.

Of course, there is always a place for generating more marketing initiatives but often just a few small adaptations such as looking at your existing customer base can really make a difference, and it will produce quicker results.

If any of this resonates with you why not book a half day team marketing session – either at your premises or at our Fordingbridge office.**

Together we will explore your existing marketing activity, consider your customers’ needs, hone your message and determine the best platforms to get the job done. You will leave with an action plan for the next twelve months and lots of ideas to put to use straight away.


** For a limited time, we are offering this half day team workshop for £295.00 at our Glasshouse Studios for up to eight persons, or at an alternative venue of your choice for businesses across Hampshire, Dorset or Wiltshire.

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Marketing Support Wiltshire
“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs