pricing strategies

Pricing strategies: Some do's and dont's.

Pricing strategies and how to get it right This is an excerpt from our…


cheesy marketing

Business plans you need to grow your business

Plans you need to grow your business This is an excerpt from our Marketing…


zero marketing budget

There is no such thing as a zero marketing budget

We came across this article in The Telegraph and had to confess to being a…


marketing workshop

There’s someone missing in marketing meetings.

And that person is fundamental to business success, and by ignoring them you…


developing social media strategy

Developing a social media strategy for multiple brand social media accounts

We were asked how a company that runs multiple pages for individual golf…


Why customer retention is the best way to boost market share

Brands that increased their spend on customer retention over the last three…


marketing workshop

Ensure Your Small Business Marketing Plan Isn't A Plan To Fail

Okay, we know it’s dull, you want to crack on but if you don’t plan…


A tale of two customer journeys

Friday night I decided to replace the tumble dryer so recalling the catchy AO…


Net Promoter Score

The Net Promoter Score (NPS) tool for customer care

In our previous post on customer service, we talked about the importance of…


consistent marketing

Be a consistent marketing busy bee!

Erratic business marketing can be a killer. If you are unable to…


small business marketing budget

How to determine a small business marketing budget

Products and services don’t sell themselves. All too often though we hear of…


customer service

Why small companies are better at customer service

Recently I had the privilege of listening to a client as he wrestled with a…