A tale of two customer journeys

Friday night I decided to replace the tumble dryer so recalling the catchy AO…


consistent marketing

Be a consistent marketing busy bee!

Erratic business marketing can be a killer. If you are unable to…


customer service

Why small companies are better at customer service

Recently I had the privilege of listening to a client as he wrestled with a…


Mind the Gap – Avoiding over zealous telesales…and therefore marketing

To help my elderly mother I jumped on the phone to find a cheaper…


cheesy marketing

Time to cut cheesy marketing

Persuasive sales communication can be a challenge, no matter how passionate…