Need some help running your pay per click campaigns? A proactive, timely, and professional head is needed to avoid wasting time, and importantly money in the wrong places.

Working with Google Adwords and pay per click channels we can help elevate your brand and get those telephones ringing. Ideal if your website isn’t ranking on the first page of Google, whether you are just starting out, or if you have promotions and offers.

We can help create landing pages too, which are ideal for optimisation of your campaigns improving click throughs or calls to action.

We believe in transparent pricing, so our management fee is £300/mo plus advertising spend, with a £300 setup fee. We hope our “out of the box” solution will tempt you enough to invite us over for an initial consultation so that we can get to know each other.

Pay Per Click Management

Includes a mix of regular checks and performance improvements:

  • Adequacy of budget
  • Resolving notifications/warnings
  • Unacceptably low click through rates
  • Low ranking ads
  • Consistency of conversions
  • Acceptable levels of Impression Share
  • Regular monitoring of search term reports, looking for:
  • Quality of terms
  • Terms to add to the negative keyword list
  • New keywords
  • High volume of search terms with few clicks
  • Improving keyword performance
  • Improving ad performance
  • Improving keyword Quality Scores (to increase rank & lower cost)
  • Reviewing Ad Extensions
  • Reviewing mobile/tablet performance
  • Reviewing keyword performance trends
  • Creating new ads as part of split testing process
  • Creating new Ad Groups to accommodate keywords from search term reports

Management fees do not include:

  • Creating additional campaigns
  • Adding extra keywords in bulk
  • Creating new ads in bulk
  • Adding conversion tracking code to your website
  • Research into new lines of advertising
  • Re-writing regularly converting campaigns
  • Amending landing page urls following website rebuilds
  • Creating image ads for Display Network/Remarketing
  • Creating landing pages
  • Creating ‘lightbox popups’, ‘floating bars’, ‘slide-in forms’, or ‘sidebar optin forms’
  • Creating feeds for Google Shopping
  • Copying Adwords campaigns across to Bing
  • Any other service which does not relate to monthly management

The ‘non-management fee’ items can be undertaken subject to a mutually agreed fee in advance of any work commencing.